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Kevin explores the mindset and strategies needed to thrive in today’s fast-paced and ever-changing music business landscape. Whether you’re an aspiring entrepreneur or a seasoned business leader, the McCove Mindset Podcast provides valuable insights and practical advice to help you achieve your goals and take your business to the next level.
Episodes
Friday Mar 31, 2023
”How Technology is Shaping the Industry: The Future of Music Marketing”
Friday Mar 31, 2023
Friday Mar 31, 2023
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Follow Jonathan Li IG: @jonathanlimusic
Get in touch with Jonathan Li https://www.jonathanlimusic.com/
--🎧🚀 In this week's episode of the McCove Mindset Podcast, we dive deep into the world of music marketing and advertising with the one and only Jonathan Li! With 15+ years of experience in digital marketing, Jonathan shares his unique insights on the challenges and opportunities for independent artists in today's ever-changing landscape. We discuss the importance of building a team, the technology and budget constraints faced by independent artists, and the significant differences between corporate and independent marketing. Discover how artists can tap into digital marketing strategies, even on a smaller budget, to create awareness, loyalty, and ultimately convert fans into loyal supporters. Plus, we explore the overlap between corporate and music marketing and how to leverage these strategies for success in the music industry. Whether you're an artist, a fan, or just curious about the behind-the-scenes world of music promotion, this episode is packed with valuable information you won't want to miss! 🎯 Topics covered: -Challenges faced by independent artists in marketing and advertising -The importance of building a team and leveraging digital marketing strategies -Bridging the gap between corporate and independent marketing -How to build loyalty and awareness in the music industry Don't forget to like, subscribe, and leave a comment to let us know what you think! 📲💬
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