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Kevin explores the mindset and strategies needed to thrive in today’s fast-paced and ever-changing music business landscape. Whether you’re an aspiring entrepreneur or a seasoned business leader, the McCove Mindset Podcast provides valuable insights and practical advice to help you achieve your goals and take your business to the next level.
Episodes
Thursday Nov 16, 2023
The Power of Collaboration
Thursday Nov 16, 2023
Thursday Nov 16, 2023
Collaboration Social https://www.clubhouse.com/house/collaboration-social
Follow Kevin McCove IG: https://www.instagram.com/kevinmccove
IG: https://www.instagram.com/mccovemindset
TikTok: https://www.tiktok.com/@kevinmccove
Follow Angie Faith IG: https://www.instagram.com/angiefaithm...
TikTok: https://www.tiktok.com/@angiefaithmusic
🎵 Welcome to Episode 6: "The Power of Collaboration and Emotional Resonance!" 🎵
🌟 What's Inside?
In this transformative episode, we dive deep into the riveting world of musical collaboration. But it's not just about notes and chords; it's a journey of personal growth, emotional resonance, and unlocking a life of abundance.
🔑 Key Highlights 🔑
1️⃣ Choosing Abundance: Our episode opens with a raw conversation about embracing a life of abundance, setting the tone for a truly enriching experience.
2️⃣ Community Matters: Discover a safe space where artists, producers, and songwriters can learn, grow, and create magic together.
3️⃣ Tech-Savvy Artists: From microphones to software—learn the importance of being technically equipped in today's music industry.
4️⃣ Emotional Depth: Feel the pulse of emotional connection as our participants share vulnerable parts of themselves, enriching the collaborative process.
5️⃣ Crafting A Masterpiece: Step into our creative process where songwriting is likened to carving a piece of wood—starting broad and getting increasingly detailed.
6️⃣ Keep It Original: Get insights into avoiding thematic repetition and keeping your creative work fresh and unique.
7️⃣ Real-world Opportunities: Hear about how these collaborations are springboards for bigger opportunities, like "Canada's Got Talent."
8️⃣ Inner Work: Listen to heartwarming stories of personal growth and emotional self-work that add another layer to the artistic process.
9️⃣ Guided By The Best: Special shoutout to Kevin for his insightful grouping, ensuring each participant's unique strengths are utilized to the fullest.
🔟 The Grand Finale: The episode culminates in a breathtaking song that embodies all these enriching experiences.
🌈 Why Watch?
If you're passionate about music, personal growth, and the incredible stories that can arise from authentic collaboration, this episode is a must-watch!
👇 Don't forget to hit that "Subscribe" button and ring the bell for notifications! 👇
------- Contents of this episode ----------
0:00 - Creativity, collaboration, and songwriting.
3:09 - Creativity and music production.
6:22 - Songwriting process and negative beliefs.
10:24 - Healing, creativity, and life purpose.
14:33 - Creative collaboration and personal growth.
Thursday Nov 09, 2023
Reality Check
Thursday Nov 09, 2023
Thursday Nov 09, 2023
Collaboration Social https://www.clubhouse.com/house/collaboration-social
Follow Kevin McCove IG: https://www.instagram.com/kevinmccove
IG: https://www.instagram.com/mccovemindset
TikTok: https://www.tiktok.com/@kevinmccove
Follow Angie Faith IG: https://www.instagram.com/angiefaithm...
TikTok: https://www.tiktok.com/@angiefaithmusic
Episode 5: The Reality Check - Facing the Financial and Emotional Hustle of Music
🎵 Welcome to Episode 5 of our Artist Development Series. This episode is a wake-up call to all aspiring full-time musicians. We dive deep into the financial and emotional intricacies of making music your life's work. 🎵
What You'll Learn:
Budgeting & Financial Projections: How do you sustain yourself when gigs are few and far between? Learn how to project your income and prepare for the "offseason."
Choosing Gigs Wisely: Is it worth accepting a lower-paying gig for the sake of consistency? We tackle the tough questions.
The Emotional Game: The highs are high, and the lows are low. We discuss the emotional toll and how to manage stress and anxiety in a gig economy.
Impact on Personal Life: What does a busy gig schedule mean for your relationships and lifestyle? We get real about the sacrifices and decisions involved.
Setting Realistic Career Goals: Dreams are great, but how do you turn them into reality? We explore the fine line between aspiration and actualization.
Key Takeaways:
✅ The importance of financial planning and setting realistic income goals.
✅ The emotional challenges that come with fluctuating income and job security.
✅ The inevitable impact on personal life and relationships.
✅ The real, gritty details of what it takes to make it in the music industry.
👇 Don't Forget to Like, Share, and Subscribe! 👇
Join us on this transformative journey to turn your musical passion into a sustainable career. Every episode is a step closer to making your artist dreams a reality.
------- Contents of this episode ----------
0:00 - Budgeting and gig planning for a musician.
4:28 - Musician's income goals and taxes.
10:19 - Music career goals and anxiety.
18:04 - Fame, anxiety, and security in the entertainment industry
Thursday Nov 02, 2023
Emotions & Finances
Thursday Nov 02, 2023
Thursday Nov 02, 2023
Collaboration Social https://www.clubhouse.com/house/collaboration-social
Follow Kevin McCove IG: https://www.instagram.com/kevinmccove
IG: https://www.instagram.com/mccovemindset
TikTok: https://www.tiktok.com/@kevinmccove
Follow Angie Faith IG: https://www.instagram.com/angiefaithm...
TikTok: https://www.tiktok.com/@angiefaithmusic
🎙️ Episode 4: Facing Financial Realities & Unlocking Your Potential
So you want to make a living in the music industry, but have you ever taken a deep dive into your finances? In this transformative episode, we get real about money, gigs, and career growth in the music world. We analyze an actual artist's income, talk about taking gigs you might not want, and explore the mindset needed to elevate your career.
👉 What's Inside:
The importance of planning your income around peak and off-peak seasons.
The reality of gig income and what it really takes to make a living from music.
The psychology of refusing gigs and how that plays into your financial and career growth.
A deep-dive into real numbers and projections for a year in the life of a working musician.
The struggle between desiring fame and dealing with the responsibilities it brings.
The honest conversations you should have with your partner if you're planning to go on tour.
Key Takeaways:
Learn to plan for the off-season and how to secure your income during less busy periods.
Understand why you might be refusing gigs and how it can affect your career in the long term.
Get inspired to think about your career path, not just as a performer but as a complete artist.
Realize the importance of setting financial and career goals and actually working toward them.
Explore the emotional and mental preparation needed for a life in the music industry.
Kevin McCove, a full-time musician and mentor in the industry, takes us through the granular details of managing finances as a working artist. He brings his years of experience to the table, sharing invaluable insights on balancing passion and practicality in the quest for financial independence.
🎧 Listen & Learn:
Spotify | Apple Podcasts | Google Podcasts
Useful Links:
Artist Development Accelerator Course
Free Resources for Musicians
💡 Thought of the Day:
"Facing your financial realities is the first step towards unlocking your true potential."
Don't forget to subscribe, share, and comment! Your feedback helps us bring you the topics you want to hear about!
This episode is loaded with hard truths and practical advice. If you're an artist aiming for growth, both financially and as a professional, this is an episode you can't afford to miss.
------- Contents of this episode ----------
0:00 - Music career goals and finding joy in singing.
4:18 - Ageism in the music industry.
8:09 - Music career goals and target income.
11:51 - Music industry income and expenses.
16:57 - Musician's financial goals and budgeting.
Thursday Oct 26, 2023
Facing Rejection
Thursday Oct 26, 2023
Thursday Oct 26, 2023
Collaboration Social https://www.clubhouse.com/house/collaboration-social
Follow Kevin McCove IG: https://www.instagram.com/kevinmccove
IG: https://www.instagram.com/mccovemindset
TikTok: https://www.tiktok.com/@kevinmccove
Follow Angie Faith IG: https://www.instagram.com/angiefaithm...
TikTok: https://www.tiktok.com/@angiefaithmusic
🎵 Welcome to Episode 3 of the Artist Development Accelerator! 🎵
In today's episode, we delve deep into the emotional rollercoaster that artists often find themselves on. From the highs of creating a masterpiece to the lows of facing rejection and self-doubt, we discuss it all.
🌟 What You'll Learn in This Episode: 🌟
The Emotional Struggles: Being an artist isn't all glitz and glamor. We discuss how to manage your emotions and expectations.
Importance of Planning: Learn why planning your releases and marketing strategies are crucial to your success.
The Business of Music: Understanding ROI, contract negotiations, and why you need to think of your art as a business.
Why Qualified Opinions Matter: How to seek and interpret advice that actually moves the needle for you.
Strategies to Recoup Investments: Practical tips on ensuring your music pays you back.
🔗 Links & Resources: 🔗
Episode 1: [Link]
Episode 2: [Link]
Sign Up for Exclusive Content: [Your Website]
🎤 About the Artist Development Accelerator: 🎤
This series is designed for independent musicians who are serious about turning their passion into a full-time career. Hosted by [Your Name], who has opened for artists like Drake and Billy Joel and inked deals with LiveNation, this is a no-fluff guide to making it in the music industry.
👇 Don't Forget! 👇
Like this video and subscribe to our channel for more artist development tips and tricks.
Share this video with someone who needs to see it.
------- Contents of this episode ----------
0:00 - Creative block and music release strategy.
3:29 - Artist expectations and planning for success.
8:22 - Music distribution and public engagement.
13:06 - Songwriting royalties and production splits.
16:56 - Music production and monetization.
Thursday Oct 19, 2023
Discover Self Awareness & Authenticity
Thursday Oct 19, 2023
Thursday Oct 19, 2023
Collaboration Social https://www.clubhouse.com/house/collaboration-social
Follow Kevin McCove IG: https://www.instagram.com/kevinmccove
IG: https://www.instagram.com/mccovemindset
TikTok: https://www.tiktok.com/@kevinmccove
Follow Angie Faith IG: https://www.instagram.com/angiefaithm...
TikTok: https://www.tiktok.com/@angiefaithmusic
"Know Your Audience, Know Yourself: A Deep Dive into Emotional Marketing and Authenticity | Episode 2"
Description:
In Episode 2 of the Artist Accelerator, we take you on a journey through the art of understanding your audience and yourself. Learn why creating a detailed profile of your "ideal fan" is essential and how it can shape your entire marketing and branding strategy.
Topics Covered:
Creating a fan profile and why it matters
The psychology of emotional vs. intellectual marketing
Real-world examples: How brands like Cheerios hit the emotional sweet spot
The role of self-awareness and authenticity in connecting with your audience
Exploring your values and ethos as an artist
💡 Key Takeaways:
The power of meeting your audience where they are
How to make a heart-centered approach to marketing
The balance between providing value and entertainment in your content
Take Action:
Are you ready to take your music career to the next level? Don't forget to hit that "Subscribe" button and ring the bell to stay updated with more invaluable insights, interviews, and actionable tips.
📩 Connect With Us:
Leave your thoughts and questions in the comments below. Your feedback fuels our content!
------- Contents of this episode ----------
0:00 - Using emotion to connect with audience.
3:19 - Personal growth and self-awareness.
6:50 - Romantic fantasy and toxic relationships.
11:28 - Personal growth and spirituality.
16:49 - Content creation, target audience, and brand alignment.
21:11 - Marketing and selling with a focus on understanding the audience.
Thursday Oct 12, 2023
The Ultimate Way To Start
Thursday Oct 12, 2023
Thursday Oct 12, 2023
Collaboration Social https://www.clubhouse.com/house/collaboration-social
Follow Kevin McCove IG: https://www.instagram.com/kevinmccove
IG: https://www.instagram.com/mccovemindset
TikTok: https://www.tiktok.com/@kevinmccove
Follow Angie Faith IG: https://www.instagram.com/angiefaithm...
TikTok: https://www.tiktok.com/@angiefaithmusic
🎵 Welcome to Episode 1 of the Artist Accelerator Series! 🎵
Struggling to balance your passion for music with the realities of life? Want to grow your fanbase but don't know where to start? You're not alone, and you're in the right place! In today's episode, we dive deep with Angie Faith, the Joy Burst Talent Search 2023 Winner, to explore the nuances of being a working musician in today's complex landscape.
🌟 What You'll Learn:
The importance of setting goals and staying committed
The art of balancing covers with original music
Creating a healthy relationship with social media
Maximizing financial stability while pursuing your artistic dreams
And much more!
🔍 Why This Episode is a Must-Watch:
Angie lays it all bare—from the vulnerability of performing original music to the grind of social media management. This episode offers a candid look at the challenges and opportunities that come with being a musician and entrepreneur in the digital age.
🎙 Special Mentions:
The Joy Burst Talent Search 2023
Angie Faith's social media growth journey
The power of collaboration and community in songwriting
👉 Take Action:
Are you ready to take your music career to the next level? Don't forget to hit that "Subscribe" button and ring the bell to stay updated with more invaluable insights, interviews, and actionable tips.
📩 Connect With Us:
Leave your thoughts and questions in the comments below. Your feedback fuels our content!
------- Contents of this episode ----------
0:00 - Work ethic, social media obsession, and career success.
2:11- Music career goals and original content.
4:36- Music career growth and development.
8:38 - Music creation, collaboration, and goal setting.
11:27- Entrepreneurship, self-employment, and financial security for artists.
Friday Oct 06, 2023
Artist Accelerator Preview
Friday Oct 06, 2023
Friday Oct 06, 2023
The Artist Accelerator is a docuseries featuring our host Kevin McCove and the Joyburst Talent Search 2023 winner Angie Faith. Along this journey we will cover many of the challenges artists face and learn the tools and information that can help her navigate her journey.
Saturday Apr 01, 2023
Uncharted Melodies: Exploring Hidden Gems in Independent Music
Saturday Apr 01, 2023
Saturday Apr 01, 2023
Subscribe! https://www.youtube.com/channel/UC55BC6Dky4YIzyHy_hFoc8g?sub_confirmation=1
Presenting Sponsor:
Joyburst - https://joyburst.com/
Joyburst Talent Search https://joyburst.com/pages/joyburstta...
Follow Kevin McCove IG: @kevinmccove IG: @mccovemindset TikTok: @kevinmccove
Follow Jae Cabrera IG: @jaecabrera
Indie Vibin w Jae Playlist https://open.spotify.com/user/hipnoticjc-ca?si=d3e9b98188a64d57
--In this episode of the McCove Mindset Podcast we, dive into the world of independent music with Jay Cabrera, a dedicated artist and curator of indie talent. Join us as we explore the power of networking, the impact of platforms like Clubhouse, and the journey of creating a successful internet radio network for independent artists. Stay tuned for exclusive interviews, inspiring stories, and tips on how to navigate in the ever-changing music industry.
Saturday Apr 01, 2023
How Netflix and Streaming Services Created New Opportunities for Musicians
Saturday Apr 01, 2023
Saturday Apr 01, 2023
Subscribe! https://www.youtube.com/channel/UC55BC6Dky4YIzyHy_hFoc8g?sub_confirmation=1
Presenting Sponsor:
Joyburst - https://joyburst.com/
Joyburst Talent Search https://joyburst.com/pages/joyburstta...
Follow Kevin McCove IG: @kevinmccove IG: @mccovemindset TikTok: @kevinmccove
Follow Rob Wells IG: @robwmusic
Songwriters Piano App by Rob Wells https://tr.ee/wc0QbD5BM0
--In this episode of the McCove Mindset Podcast, we chat with multi-platinum award-winning music producer and songwriter, Rob Wells. With a star-studded resume featuring the likes of Ariana Grande, Justin Bieber, and Selena Gomez, Rob shares his insights into the ever-evolving music industry and how it has provided more opportunities than ever before. Discover the power of genuine connections, as Rob recounts his journey of making meaningful relationships with industry professionals through honest compliments and a shared love for music. Learn how Rob's curiosity and determination led him to unforgettable experiences, like playing keyboard for Corey Hart in front of 80,000 people. As the music industry continues to evolve, we discuss the rising demand for music in TV shows, documentaries, and commercials, and the increasing possibilities for creatives to make a living from their passions. Plus, don't miss out on the exciting details of the Joy Burst Talent Search and the chance to win $10,000 cash and a potential song publishing deal! As always, if you like what you hear, hit like, hit subscribe, and leave a comment to let us know what you think.
Friday Mar 31, 2023
”Harmonizing with Icons: Inside Stories of Working with Music Legends”
Friday Mar 31, 2023
Friday Mar 31, 2023
Subscribe! https://www.youtube.com/channel/UC55BC6Dky4YIzyHy_hFoc8g?sub_confirmation=1
Presenting Sponsor: Joyburst - https://joyburst.com/
Joyburst Talent Search https://joyburst.com/pages/joyburstta...
Follow Kevin McCove IG: @kevinmccove IG: @mccovemindset TikTok: @kevinmccove
Follow James Bryan IG: @jamesbryanmusic
Get in touch with James Bryan http://www.jamesbryanmusic.com/home
--In this episode of the McCove Mindset Podcast we sit down with award-winning musician and producer James Bryan, who has worked with artists like Drake, Nelly Furtado, and Shawn Mendes. We discuss the importance of breaking free from mediocrity in a world saturated with music, the value of formal music training vs. learning by ear, and the power of building genuine relationships in the industry. James shares the fascinating story of how he ended up working with Drake and the importance of seizing opportunities when they arise. Plus, get a glimpse into James' daily routine, including his love for power yoga, and how it keeps him energized and focused. Don't miss this inspiring conversation packed with valuable lessons and insights for every musician and creative! Remember to like, subscribe, and leave a comment to let us know what you think!