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Kevin explores the mindset and strategies needed to thrive in today’s fast-paced and ever-changing music business landscape. Whether you’re an aspiring entrepreneur or a seasoned business leader, the McCove Mindset Podcast provides valuable insights and practical advice to help you achieve your goals and take your business to the next level.
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Thursday Oct 19, 2023
Discover Self Awareness & Authenticity
Thursday Oct 19, 2023
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"Know Your Audience, Know Yourself: A Deep Dive into Emotional Marketing and Authenticity | Episode 2"
Description:
In Episode 2 of the Artist Accelerator, we take you on a journey through the art of understanding your audience and yourself. Learn why creating a detailed profile of your "ideal fan" is essential and how it can shape your entire marketing and branding strategy.
Topics Covered:
Creating a fan profile and why it matters
The psychology of emotional vs. intellectual marketing
Real-world examples: How brands like Cheerios hit the emotional sweet spot
The role of self-awareness and authenticity in connecting with your audience
Exploring your values and ethos as an artist
💡 Key Takeaways:
The power of meeting your audience where they are
How to make a heart-centered approach to marketing
The balance between providing value and entertainment in your content
Take Action:
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📩 Connect With Us:
Leave your thoughts and questions in the comments below. Your feedback fuels our content!
------- Contents of this episode ----------
0:00 - Using emotion to connect with audience.
3:19 - Personal growth and self-awareness.
6:50 - Romantic fantasy and toxic relationships.
11:28 - Personal growth and spirituality.
16:49 - Content creation, target audience, and brand alignment.
21:11 - Marketing and selling with a focus on understanding the audience.
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